About Us

At Vinicunca, we didn’t start by trying to define an aesthetic or chase a trend. We started by paying attention to how things felt when they were done right.

Clothes that got better the more you wore them. Being outside without feeling like you had something to prove. Comfort that didn’t need explaining. Products you reached for instinctively because they fit your life, not because they were new.

Vinicunca grew out of that mindset.

We make apparel and gear meant for real days, not just highlight moments. Pieces that feel comfortable from the first wear and slowly take on character over time. Things you live in, move in, slow down in, and keep around because they still feel right long after you bought them.

Our inspiration comes from a mix of places that shaped how we see the outdoors. Vintage pieces with soul. Laid-back California energy. Mountain towns where fun matters as much as function. A belief that adventure doesn’t need to be extreme to be meaningful. A walk counts. A road trip counts. A quiet moment outside counts.

We care about how our products are made and who’s involved along the way. We try to work with the right partners, choose better materials when possible, and make decisions we can stand behind over time. We’re not interested in being perfect or loud about it. We’re interested in being thoughtful and consistent.

Vinicunca is about comfort with character, joy without pressure, and building things that last long enough to matter.